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# Andi Simon

Corporate Anthropology for Business Innovation

## Sitemaps

- [XML Sitemap](https://www.andisimon.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog + News](https://www.andisimon.com/blog-news/) - Andi Simon is a corporate anthropologist, author, and speaker who gives business leaders a lens to discover unmet needs and open market spaces

## Pages

- [Home](https://www.andisimon.com/)
- [Workshops](https://www.andisimon.com/workshops/)
- [The Books](https://www.andisimon.com/the-books/)
- [Rethink Retirement Webinars](https://www.andisimon.com/rethink-retirement-webinars/)
- [Meet Andi](https://www.andisimon.com/meet-andi-2/) - Andi Simon is a corporate anthropologist, author, and speaker who gives business leaders a lens to discover unmet needs and open market spaces
- [Speaking and Key Notes](https://www.andisimon.com/speaking-and-keynotes/)
- [Videos](https://www.andisimon.com/videos/)
- [The Book](https://www.andisimon.com/the-book/) - Andi Simon is a corporate anthropologist, author, and speaker who gives business leaders a lens to discover unmet needs and open market spaces
- [Rethink](https://www.andisimon.com/rethink/)
- [Rethink Retirement Book & Program](https://www.andisimon.com/rethink-retirement/)
- [Contact](https://www.andisimon.com/contact/) - Andi Simon is a corporate anthropologist, author, and speaker who gives business leaders a lens to discover unmet needs and open market spaces
- [](https://www.andisimon.com/podcast/) - Welcome to the On the Brink Podcast! A Fresh Lens to Take Your Business to New Heights. Our Podcasts are designed to help you see, feel and think in new ways, so you can soar. If your business is On the Brink, it's time to stop and take a listen. Listen to More Episodes
- [Rethinking and Accelerating Diversity and Women’s Leadership in Business](https://www.andisimon.com/rethinking-and-accelerating-diversity-and-womens-leadership-in-business/)
- [Time to Take Charge of You](https://www.andisimon.com/time-to-take-charge-of-you/)
- [Take Care of You Self Care](https://www.andisimon.com/take-care-of-you-self-care/)
- [Time to Take Care of You](https://www.andisimon.com/time-to-take-care-of-you/)
- [Newsletter Signup](https://www.andisimon.com/newsletter-signup/)
- [Rethink Your Journey](https://www.andisimon.com/rethink-your-journey/)
- [Privacy Policy](https://www.andisimon.com/privacy-policy/)
- [Tools You Can Use](https://www.andisimon.com/tools-you-can-use/) - Andi Simon is a corporate anthropologist, author, and speaker who gives business leaders a lens to discover unmet needs and open market spaces
- [Work With Andi](https://www.andisimon.com/work-with-andi/) - Andi Simon is a corporate anthropologist, author, and speaker who gives business leaders a lens to discover unmet needs and open market spaces
- [Events](https://www.andisimon.com/events/) - Events Upcoming Events: Past Events:
- [Praise](https://www.andisimon.com/praise/) - Praise for "On the Brink"

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- [blog sidebar](https://www.andisimon.com/blocks/blog-sidebar/)
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- [custom social](https://www.andisimon.com/blocks/custom-social/)

## Testimonials

- [Allen Hauge, Group Chair, Vistage International](https://www.andisimon.com/testimonial/allen-hauge-group-chair-vistage-international/) - "Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
- [Severin Sorensen, Utah Chair, Vistage International](https://www.andisimon.com/testimonial/severin-sorensen-utah-chair-vistage-international/) - "Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
- [Tom Struzzieri, Founder and CEO, HITS, Inc.](https://www.andisimon.com/testimonial/tom-struzzieri-founder-and-ceo-hits-inc/) - "Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
- [Monica Smiley](https://www.andisimon.com/testimonial/monica-smiley/) - “Too many women discover too late that their workplace was their community—and retirement can leave them feeling unmoored. Andi Simon brings insight and compassion to this often-overlooked reality, helping women rebuild friendships, identity, and joy in their next chapter.”
- [Allen Hauge](https://www.andisimon.com/testimonial/allen-hauge/) - "Retirement is a leadership challenge we rarely talk about. Andi Simon brings needed wisdom, humanity, and practical guidance to help people navigate this next chapter with intention and confidence.”
- [Ilene Rosenthal](https://www.andisimon.com/testimonial/ilene-rosenthal/) - "I am often asked, “Why aren’t you retired?” The answer is easy -- Because I love what I’m doing. Rethink Retirement resonates deeply with me because it affirms a truth I’ve lived for decades: purpose is not tied to age—it's tied to impact. Andi’s book extends that same philosophy to adults entering a new chapter
- [Todd Cherches](https://www.andisimon.com/testimonial/todd-cherches/) - As a long-time fan of culture change expert Andi Simon's wonderful work — including her engaging and thought-provoking books "On the Brink" and "Rethink" — I am always informed by her insights and inspired by her perspectives. And in her terrific new book, Rethink Retirement, Andi does it again. By blending years of research, a
- [Maxine Clark](https://www.andisimon.com/testimonial/maxine-clark/) - “Retirement is an outdated word. What Andi Simon shows so beautifully is that our purpose doesn’t expire. We grow, reinvent, and keep creating impact. This book is a guide for anyone ready to design their next chapter with energy and intention.”
- [Elia Gourgouris PhD Author of #1 Best-Selling book 7 Paths to Lasting Happiness](https://www.andisimon.com/testimonial/elia-gourgouris-phd-author-of-1-best-selling-book-7-paths-to-lasting-happiness/) - "Dr. Andi Simon's groundbreaking book Rethink is a MUST read! By presenting eleven incredible women's inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you're a woman seeking a path in the business world, this is THE book to read, absorb and
- [Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association](https://www.andisimon.com/testimonial/dr-max-teplitski-chief-science-officer-produce-marketing-association/) - "With a surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just stories of visionary female leaders, it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture."
- [Shellye Archambeau](https://www.andisimon.com/testimonial/shellye-archambeau/) - "We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. I recommend this book to any woman looking for role models or inspiration for success. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”
- [Jamie Candee, president and CEO, Questar Assessment, Inc.](https://www.andisimon.com/testimonial/jamie-candee-president-and-ceo-questar-assessment-inc/) - "On the Brink takes the mystery out of corporate anthropology and its practical impact on business challenges. Whether the issue at hand is developing or iterating on strategy or resolving general organizational design challenges, Andi breaks down the model and methods into practical steps that ensure every company understands its customers, how their needs are
- [Phil Terry, CEO, Collaborative Gain](https://www.andisimon.com/testimonial/phil-terry-ceo-collaborative-gain/) - "Every leader should pick up a copy of On the Brink. It's a must-have resource, especially in this time of transformative, customer-led change."
- [David Warnock, founder and senior partner, Camden Partners](https://www.andisimon.com/testimonial/david-warnock-founder-and-senior-partner-camden-partners/) - "The business world is constantly evolving, and the companies that thrive are the ones that evolve with it. Through the innovative practice of corporate anthropology, Andi Simon has created a framework and set of techniques that any enterprise can use to adapt to changing times and be ready with their next big idea."
- [Luke Hohmann, CEO, Conteneo, Inc.](https://www.andisimon.com/testimonial/luke-hohmann-ceo-conteneo-inc/) - "Every CEO knows they need to see the world through a fresh perspective, but most are wondering where that perspective can be found. In On the Brink Andi Simon shows us that the perspective we’re seeking can be found when we look at the world from the eyes of our customers."
- [Elisa K. Spain, leadership coach and Vistage master chair](https://www.andisimon.com/testimonial/elisa-k-spain-leadership-coach-and-vistage-master-chair/) - "On the Brink is a must read for any leader who wants to remain relevant in this fast-changing world. Written in plain English, combining how-to with real-life stories, Andi Simon, teaches us to open our minds, go exploring, watch, listen, and discover the opportunities hidden at the core of our business."
- [Marcella Bremer, co-founder of OCAI-Online and Leadership & Change Blog](https://www.andisimon.com/testimonial/marcella-bremer-co-founder-of-ocai-online-and-leadership-change-blog/) - "On the Brink is an entertaining and insightful read for leaders as you join corporate anthropologist and consultant Andi Simon in participative observation through seven real business cases. She helps both readers and leaders see with fresh eyes: Finding new opportunities, solving stagnant problems, and working with a company’s culture as the key to what
- [Lisa Perrine, EdD, CEO, Cibola Systems](https://www.andisimon.com/testimonial/lisa-perrine-edd-ceo-cibola-systems/) - "Andi Simon’s book On the Brink is a powerful toolbox of ideas and practices for crafting breakthrough business strategies, delivered through real-life stories. With her engaging style, Simon now adds ‘storyteller’ to her impressive credentials as a strategist, change agent, and corporate anthropologist."
- [Tom Struzzieri, founder and CEO, HITS, Inc.](https://www.andisimon.com/testimonial/tom-struzzieri-founder-and-ceo-hits-inc-2/) - "All of us who run businesses tend to feel confident that we excel at what we do and that we use our resources wisely. However, Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common-sense tactics and spot-on insights, Simon has created a wonderful resource for the innovative
- [Kim Cameron, PhD, Ross School of Business, University of Michigan](https://www.andisimon.com/testimonial/kim-cameron-phd-ross-school-of-business-university-of-michigan/) - "Andrea Simon’s book, On the Brink, provides a unique contribution to the overwhelming number of books on leadership and organizational improvement. This is not the standard consultant’s interpretation of well-known corporate examples. It provides a thoughtful and insightful perspective that brings to light new and important perspectives useful to any manager."
- [Carmen Effron, founder and CEO of C F Effron Company](https://www.andisimon.com/testimonial/carmen-effron-founder-and-ceo-of-c-f-effron-company/) - "Andi’s perspective and voice are original and come from a deep understanding of corporate anthropological techniques and years of working with companies struggling to find new answers to the old question of how to grow their business in an ever-rapidly changing environment. The book is a must read for businesses looking to differentiate themselves, create

## Testimonial Categories

- [Home](https://www.andisimon.com/testimonial-category/home/)
- [Praise](https://www.andisimon.com/testimonial-category/praise/)
- [Rethink](https://www.andisimon.com/testimonial-category/rethink/)