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Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.Meet Andi
A fresh lens to take your business,
and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!
Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
Did you know that in Iceland, it's the law that men and women must earn the same pay? That's right. Iceland just announced (the first country in the world to do so) that public and private companies must pay men and women in the same positions equally or pay a fine. Wow, what if that could happen here in the U.S.! As a corporate anthropologist and culture change expert, I thought this warranted a closer look. I started digging into the subject […]
When I started writing this blog, I was interested in how schools use anthropology and its observational research methods. I wasn't curious about how schools were teaching anthropology, but how they applied its theory, methods and tools to help address the significant issues of climate and cultural changes. As I scanned the research trying to find how anthropologists help schools change, grow and improve, I came to the realization that […]
As many of you know, I love talking about anthropology—specifically, how corporate leaders can apply its tools and methodology to bring about cultural change, greater success and bigger profits. But, change is hard. In many cases, change is literally pain. The brain actually fights it, which is why real, lasting change is so difficult to come by. As a culture change expert, I see this all the time with clients. But the […]