Slide background

Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

Book A Workshop
Slide background

Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

Invite Andi To Speak
Slide background

Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

Meet Andi

Are You Ready to See
Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

Order Now!

Slide background

On The Brink Podcast

A fresh lens to take your business, and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!

Listen Now

How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Download The Synopsis

Observation Into Innovation


What They Say About Andi

Recent Blog Posts + news

  • It's True: Blockchain Is The Future, Especially In the Construction Industry

    I recently had the pleasure of being interviewed by ConstructechTV host Peggy Smedley about blockchain and its implications for the construction industry. It was such an interesting conversation that I want to share it with you : Blockchain: much more than a trend As I tell Peggy, blockchain is not a passing fad. Its where the world is moving, whether it's building buildings or securing our food supply chain or paying our taxes. A […]

  • The Most Successful Under 40 Women Entrepreneurs

    Finally, "female CEO" is not an oxymoron.  Yes, women entrepreneurs have come a long way over the past several decades, but it wasn't so long ago that they had little to no influence in the business sector. Scores of women have changed all that but one who stands out as one of the first is Brownie Wise, a single mom who helped build a plastic food-storage empire known as Tupperware. Talk about a Blue Ocean strategic thinker! […]

  • What Can We Learn From The Mistakes We Make?

     To err is human! As we have all experienced (sometimes painfully), mistakes are an essential part of life. They're how we learn and grow and accomplish things. Consider this: When toddlers are learning to walk, they stand, take a step and fall down. Then they get back up and try again, and again. Before long, they've mastered control of their bodies and they're off, rarely crawling again. This is also how we learn […]