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Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

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Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

Invite Andi To Speak
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Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

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Are You Ready to See
Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

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On The Brink Podcast

A fresh lens to take your business, and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!

Listen Now

How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Download The Synopsis

Observation Into Innovation


What They Say About Andi

Recent Blog Posts + news

  • Why Pay Parity Is Good For Business

    Did you know that in Iceland, it's the law that men and women must earn the same pay? That's right. Iceland just announced (the first country in the world to do so) that public and private companies must pay men and women in the same positions equally or pay a fine. Wow, what if that could happen here in the U.S.! As a corporate anthropologist and culture change expert, I thought this warranted a closer look. I started digging into the subject […]

  • Can A Little Anthropology Help Your School Change?

      When I started writing this blog, I was interested in how schools use anthropology and its observational research methods. I wasn't curious about how schools were teaching anthropology, but how they applied its theory, methods and tools to help address the significant issues of climate and cultural changes. As I scanned the research trying to find how anthropologists help schools change, grow and improve, I came to the realization that […]

  • Need To Change Your Organization's Culture? 6 Best Ways To Do It.

      As many of you know, I love talking about anthropology—specifically, how corporate leaders can apply its tools and methodology to bring about cultural change, greater success and bigger profits. But, change is hard. In many cases, change is literally pain. The brain actually fights it, which is why real, lasting change is so difficult to come by. As a culture change expert, I see this all the time with clients. But the […]