Slide background

Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

Book A Workshop
Slide background

Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

Invite Andi To Speak
Slide background

Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

Meet Andi

Are You Ready to See
Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

Order Now!

Slide background

On The Brink Podcast

A fresh lens to take your business, and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!

Listen Now

How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Download The Synopsis

Observation Into Innovation


What They Say About Andi

Recent Blog Posts + news

  • How Women in Leadership Roles Can Finally Change The Workplace

    Did you know that firms led by women are more profitable? And that the number of women-owned businesses grew 45% from 2007 to 2016, compared to only 9% growth in overall businesses? Clearly, as women have taken on greater leadership roles in the business world, it’s paying off for both them and business, as I explain in my recent article for smallbizdaily (which you can read here). As a corporate anthropologist, what […]

  • How Women In Leadership Roles Are Improving The Workplace And The Bottom Line

    Are women good for business? You better believe it. As women have taken on leadership roles, it’s paid off for both them and business As I cite in a recent article in WE magazine for women, a study by the Peterson Institute for International Economics found that firms with women in the C-suite were more profitable. (Read the article here.) This should come as no surprise, given that the number of women-owned businesses grew 45 percent […]

  • Bob Dylan Was Right. The Times, They Are A-Changin’.

      Are you changing with them? You really must. Because the alternative is really quite frightening. All around us we're dealing with tumultuous change, nowhere more so than in healthcare. And it's not just change itself but the breadth and pace of it that's confounding doctors, patients and entire healthcare systems. How to innovatively adapt to these healthcare changes and not let them steamroll over you is something I tackle in my […]