How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked.

Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Time to Smash those Myths Holding you Back

More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities.

In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. They are not just pushing past the glass ceiling. They are transforming our society.

Download the Synopsis

What They Say About Andi

“We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. I recommend this book to any woman looking for role models or inspiration for success. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”

Shellye Archambeau, Board Director, Advisor and Author of Unapologetically Ambitious

“With a surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just stories of visionary female leaders, it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture.”

Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

What They Say About Andi

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

Recent Blog Posts + News

  • Fearless Women Leading Protests And Shattering Stereotypes

    Photo courtesy of EPA, via Shutterstock Smashing another myth again! The Sunday New York Times published an article on October 11th entitled, "In Belarus, Women Led the Protests and Shattered Stereotypes," which points out how women are changing the face of politics, creating new norms and shattering deeply entrenched gender stereotypes built up over generations. “Women were stronger in this situation” said Tatiana N. Kotes, a film […]

  • Why Women Make Better Leaders, Especially In A Pandemic

    Ah, these are interesting times, aren't they? During the coronavirus pandemic, some world leaders have risen to the enormous challenge of steering their country through lockdowns, quarantines, plummeting economies, mass sickness and death, and civil unrest. They have been level-headed, resolute and inspiring. Others, sadly, have sputtered or utterly failed. And who, by and large, have occupied that first group? Women. Angela Merkel, Chancellor […]

  • Pandemic Endangers Years Of Women's Progress In The Workforce

    Are you ready for some distressing news? According to Axios.com, more than 25% of women recently surveyed by McKinsey & Company and Lean In reported that they are considering "downshifting their careers or leaving the workforce entirely, as the coronavirus pandemic has intensified challenges many already faced at work." The survey questioned over 40,000 women in 317 companies in the U.S. and Canada. This is an "emergency for corporate […]