Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
For many of us, it should come as no surprise that female entrepreneurs make up the fastest-growing segment of business owners, not only in the U.S. but around the world. As the Global Entrepreneurship Monitor Women’s Entrepreneurship 2016/2017 Report states, "Female entrepreneurship continues on an upward trend globally. Latest research shows that women’s entrepreneurial activity is up 10%, closing the gender gap by 5% since 2014. […]
Did you know that women entrepreneurs represent the fastest-growing segment of business owners in most countries of the developed world, including the U.S.? In fact, according to the Women’s Entrepreneurship Report, 63 of the 74 featured economies have experienced a 10% increase in overall female total entrepreneurial activity. Women control over $20 trillion in annual consumer spending across the world, and that figure is expected to rise […]
I recently had the pleasure of being interviewed by ConstructechTV host Peggy Smedley about blockchain and its implications for the construction industry. It was such an interesting conversation that I want to share it with you : Blockchain: much more than a trend As I tell Peggy, blockchain is not a passing fad. Its where the world is moving, whether it's building buildings or securing our food supply chain or paying our taxes. A […]
