How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked.

Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Time to Smash those Myths Holding you Back

More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities.

In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. They are not just pushing past the glass ceiling. They are transforming our society.

What They Say About Andi

“We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. I recommend this book to any woman looking for role models or inspiration for success. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”

Shellye Archambeau, Board Director, Advisor and Author of Unapologetically Ambitious

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

“With a surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just stories of visionary female leaders, it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture.”

Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association

What They Say About Andi

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

Recent Blog Posts + News

  • Do Women Make Better Leaders In A Pandemic? Yes, By A Lot

    Women are smart. Women are capable. Women make great leaders. So why are only 4.9% of Fortune 500 CEOs and 2% of S&P 500 CEOs women? Could it be because of the outdated, erroneous myths that surround both men and women when it comes to taking charge? This is the basis of my discussion in a recent article in IntelligentHQ where I argue that despite enormous strides in business, government and many other areas, women often don’t get the […]

  • If Only You Can See How Powerful Women Are Leading Us Out Of The Pandemic

    Reading the recent Forbes article, “Do Women Make Better Leaders In A Pandemic? Don’t Trust The Data…….,” I was reminded of my Anthropology 101 professor telling us that “data does not exist.” In other words, out-of-context data points have no meaning.  Our brains have a fascinating ability to only see what we want to see I.e., only those truths that support our own story of reality, which has little to do with evidence-based […]

  • Work Remotely, Are You Kidding Me?

    These times are presenting us with a new world where most of us are working remotely or, maybe, will be doing so shortly. The pandemic crisis is here, and the best solution is to separate us all. It is an important time to have to learn new skills. And even enjoy morphing into your new daily routine. For most of us, we hate this type of crisis-induced change.