How can anthropology help my business grow?
Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked.
Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
Time to Smash those Myths Holding you Back
More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities.
In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. They are not just pushing past the glass ceiling. They are transforming our society.
What They Say About Andi
What They Say About Andi
“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”
Recent Blog Posts + News
Are Outdated Myths Holding You Back? Smash Through Them!
In 2020, there were over 400,000 women lawyers, making up almost 36% of all practicing attorneys in the US. Looks like progress, until you learn that women lawyers are 29% less likely to become partners than their male counterparts, despite the fact that over half the students in law school are women. Underscoring this statistic, the Law360 Glass Ceiling report for 2019 cited the lack of progress at the top levels of law firms for women, […]
For Women In Business, Now Is The Time To Achieve Your Dreams
In my new book, "Rethink: Smashing The Myths of Women in Business," I expose many of the myths that for centuries have held women back from achieving what they knew they could. These outdated, inaccurate myths have told women in business what they can and can't do, have shut them out of leadership positions, and have denied them access to venture capital. But, the times they are a-changin.' Women around the globe are stepping out, speaking up, […]
Want A Seat At The Table? You May Need To Start Your Own Business.
In the latter half of the 1960s, a massive disruption was underway in the US fashion industry. Before WWII, America dominated the globe in garment manufacturing, employing over 2 million people. After the war, that all changed, from where garments were made to who designed them. By 2000, only about 2% of Americans' clothing was made in the US. Amidst all this change, women in the garment business saw an opportunity. They stepped up and voiced […]