In the journey of writing my book Rethink, I began to realize that there were a large number of women whose life just wasn’t where they wanted it to be. They often felt stuck or stalled and were quite frankly unhappy.

I set out to develop a way to help them look at their story another way and more importantly make the necessary changes to create a life full of passion and purpose.

Is this the time for you to Rethink your own life’s journey? Watch my Rethink Webinar.

We are going to help you see:

  • How to design your own story
  • Begin the map to get there
  • Start a new journey to toward the best life can become

Join me at my Rethink Webinar.

Designed by women for women, this webinar is designed to help you discover the next part of your life’s journey and a path to get there.

How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked.

Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Time to Smash those Myths Holding you Back

More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities.

In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. They are not just pushing past the glass ceiling. They are transforming our society.

What They Say About Andi

“With a surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just stories of visionary female leaders, it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture.”

Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association

“We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. I recommend this book to any woman looking for role models or inspiration for success. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”

Shellye Archambeau, Board Director, Advisor and Author of Unapologetically Ambitious

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

What They Say About Andi

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

Recent Blog Posts + News

  • Stuck or Stalled? The Time is Right to Rethink Your Journey

    Are you a strong woman who looks at a challenge straight in the eye and gives it a wink? Maybe you are but today you are stalled or stuck, frustrated with your job, or tired of the life you have been leading. Isn’t it time for you to step back and ask yourself Why? Why am I here? What has been the path I have been on for a short or a long time and is it the one I want to be on for the rest of my life? For many of the women I coach, the […]

  • How To Get Women To Rethink The Way They Want To Invest Their Money?

    For some of us, there comes a point in our lives when we choose purpose over profit. Janine Firpo, one of the amazing women profiled in my book, "Rethink: Smashing The Myths of Women in Business," has found a way to do both. You can get your copy here. And also take a listen to the podcast I did with Janine in February of this year, it's terrific. I met Janine through my editor who said, "You should include Janine in your book. She is […]

  • Time To Smash The TOTALLY INCORRECT Myth That Women Can't Manage Money

    In the 1970s I was recently out of college, married, and ready for a credit card of my own. I was a graduate student, was working, and had no children. However, as a woman, no bank would give me a credit card without a husband’s signature — even if I was a famous (but unmarried) tennis star like the three-time Wimbledon champion Billie Jean King who faced the same obstacle. So what did women without husbands do? They had to handle all their […]