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Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

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Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

Invite Andi To Speak
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Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

Meet Andi

Are You Ready to See
Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

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On The Brink

This book is for any organization who is navigating through the challenges of corporate culture change.

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How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

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Observation Into Innovation


What They Say About Andi

Recent Blog Posts + news

  • Now Is The Best Time To Unleash Your Company’s Power and Purpose

      A few days ago I had the pleasure of being interviewed by Eric Dye, professional blogger and founder of EPN (Entrepreneur Podcast Network). He wanted my perspective on a wide range of topics, from corporate anthropology to Blue Ocean Strategy® to culture change to the rise of women CEOs. He was also very interested in my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" and its stories of companies […]

  • What You Need To Know About Women Entrepreneurs

      Speaking on May 5, 2017 at her alma mater, Brown University, the Federal Reserve Chairwoman Janet L. Yellen asserted that policies making it easier for women to work could significantly improve the nation’s economic growth. Bringing more women into the work force with policies like expanding the availability of paid leave, affordable childcare and flexible work schedules could help lift the American economy from a long stretch […]

  • How Corporate Anthropology Can Rescue Your Floundering Company

    If you've read any of my blogs lately, you may have picked up on the fact that I get really energized by talking about how anthropology can help businesses see themselves with fresh eyes, identify areas where they are "stuck," and put in motion new processes in order to successfully get going again.  So as you can imagine, I was thrilled to speak about this very topic in a recent interview with best-selling author, international keynote […]