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Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

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Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

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Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

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Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

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On The Brink

This book is for any organization who is navigating through the challenges of corporate culture change.

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How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

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Observation Into Innovation

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Recent Blog Posts + news

  • 3 Ways A Female CEO Built A Successful Business With A Culture of Collaboration

      Recently I have begun interviewing successful women to better understand the role culture has played in their personal and professional success. Apparently I'm not the only one curious about this, as there is a great deal of interest today in how corporate cultures can impact the success and ultimate value of a business. However, my focus at the moment is specifically on the type of culture women CEOs create in their […]

  • Try This Simple Strategy For Finding Your Inner Resilience

    At Simon Associates Management Consultants, one of our former clients was struggling with total disarray in her company, leading to significant financial losses, downsizing and job elimination, not to mention loss of trust in the markets her company serves. Describing how she was coping, she said: “I am resilient and somehow I will do just fine.” Another client, and then a female acquaintance, too, told me the same thing […]

  • 5 Ways to Find New Customers. They are all around you!

    Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?As a corporate anthropologist working with our clients,  we continue to see possibilities for growth -- those new customers --  that our clients don't seem to see. Often new customers […]