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Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.Meet Andi
Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
A few days ago I had the pleasure of being interviewed by Eric Dye, professional blogger and founder of EPN (Entrepreneur Podcast Network). He wanted my perspective on a wide range of topics, from corporate anthropology to Blue Ocean Strategy® to culture change to the rise of women CEOs. He was also very interested in my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" and its stories of companies […]
Speaking on May 5, 2017 at her alma mater, Brown University, the Federal Reserve Chairwoman Janet L. Yellen asserted that policies making it easier for women to work could significantly improve the nation’s economic growth. Bringing more women into the work force with policies like expanding the availability of paid leave, affordable childcare and flexible work schedules could help lift the American economy from a long stretch […]
If you've read any of my blogs lately, you may have picked up on the fact that I get really energized by talking about how anthropology can help businesses see themselves with fresh eyes, identify areas where they are "stuck," and put in motion new processes in order to successfully get going again. So as you can imagine, I was thrilled to speak about this very topic in a recent interview with best-selling author, international keynote […]