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Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

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Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

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Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

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Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

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On The Brink

This book is for any organization who is navigating through the challenges of corporate culture change.

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How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

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Observation Into Innovation


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Recent Blog Posts + news

  • Successful Entrepreneur Sees “Holes in the Cheese” and Builds Great Companies to Fill Them

    What is it that makes entrepreneurs different? The personal traits that enable them to look at things in ways most of us miss? For explanation, I love the way serial entrepreneur Kim Shepherd described it in our recent interview: entrepreneurs see “the holes in the cheese,” not the cheese itself. She added: “If men think things through, women feel things through.”  Since we buy with emotion and justify with […]

  • Terrific Anthropology Podcast With Roger Dooley @ The Brainfluence

    It's so refreshing to speak with someone who is truly eager to learn about corporate anthropology and how it can help businesses better understand their customers and see their culture with fresh eyes. One of those someones is Roger Dooley—speaker, author, blogger, founder of the marketing consultancy Dooley Direct and co-founder of College Confidential.  Roger recently interviewed me for his […]

  • 3 Ways A Female CEO Built A Successful Business With A Culture of Collaboration

      Recently I have begun interviewing successful women to better understand the role culture has played in their personal and professional success. Apparently I'm not the only one curious about this, as there is a great deal of interest today in how corporate cultures can impact the success and ultimate value of a business. However, my focus at the moment is specifically on the type of culture women CEOs create in their […]