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Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
Recently I have begun interviewing successful women to better understand the role culture has played in their personal and professional success. Apparently I'm not the only one curious about this, as there is a great deal of interest today in how corporate cultures can impact the success and ultimate value of a business. However, my focus at the moment is specifically on the type of culture women CEOs create in their […]
At Simon Associates Management Consultants, one of our former clients was struggling with total disarray in her company, leading to significant financial losses, downsizing and job elimination, not to mention loss of trust in the markets her company serves. Describing how she was coping, she said: “I am resilient and somehow I will do just fine.” Another client, and then a female acquaintance, too, told me the same thing […]
Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?As a corporate anthropologist working with our clients, we continue to see possibilities for growth -- those new customers -- that our clients don't seem to see. Often new customers […]