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Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
What is it that makes entrepreneurs different? The personal traits that enable them to look at things in ways most of us miss? For explanation, I love the way serial entrepreneur Kim Shepherd described it in our recent interview: entrepreneurs see “the holes in the cheese,” not the cheese itself. She added: “If men think things through, women feel things through.” Since we buy with emotion and justify with […]
It's so refreshing to speak with someone who is truly eager to learn about corporate anthropology and how it can help businesses better understand their customers and see their culture with fresh eyes. One of those someones is Roger Dooley—speaker, author, blogger, founder of the marketing consultancy Dooley Direct and co-founder of College Confidential. Roger recently interviewed me for his […]
Recently I have begun interviewing successful women to better understand the role culture has played in their personal and professional success. Apparently I'm not the only one curious about this, as there is a great deal of interest today in how corporate cultures can impact the success and ultimate value of a business. However, my focus at the moment is specifically on the type of culture women CEOs create in their […]