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Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

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Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

Invite Andi To Speak
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Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

Meet Andi

Are You Ready to See
Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

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On The Brink Podcast

A fresh lens to take your business, and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!

Listen Now

How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Download The Synopsis

Observation Into Innovation

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Recent Blog Posts + news

  • Today "On the Brink" Podcast Goes Live!!

       Today, June 19th, We Go Live!! Listen to our new podcast, designed just for you.   We know how hard it is to be agile in these fast changing times. Our "On the Brink" podcast is all about how to "see, feel and think" in new ways—so you can build agility and adaptability into your toolkit and successfully capitalize on the new and the next. It is designed for business leaders, successful entrepreneurs, and […]

  • Announcing "On the Brink" Podcast!

      A Brand New Podcast — Designed Just for You! Please hold the date, June 19th!   That's the day I am launching my new podcast "On the Brink," all about how to help you "soar." Are you ready to change your business? Maybe your job or career? All too often, people want to change but just don't know how. This podcast is all about how to "see, feel and think" in new ways—so you can change for the better.  […]

  • 5 Best Ways To Help Businesses Facing The "Value Challenge"

    What do you do when the "value-add" proposition you built your business around no longer works? When you watch customers buy from others instead of you because their product or service is cheaper and pretty much the same quality as yours? Well, you could stick your head in the sand (like many do). Or you could take a hard look at your company and determine what is real value versus what we call a value challenge.    To do […]