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Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.Meet Andi
A fresh lens to take your business,
and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!
Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
Way to go, Roy Ortman!! Roy was the lucky winner of last week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights." A graduate of American University, Roy spent the majority of his career in the financial services industry, primarily in the investment business in New York City. He is a founding partner of The Hampton Group, a strategy consulting firm, and joined Accenture, a large […]
Congratulate Nick Mattone!! Nick won this week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights." Both Andy and I worked with Nick while we were preparing for our executive coaching certification offered by Nick's father, John Mattone. Nick manages John's outstanding program, Intelligent Leadership Executive Coaching Process and Certification, which in 2015 was named one of the […]
What we can all learn from Uber CEO Travis Kalanick’s downfall Who would have thought that one blog from an exasperated employee could bring down the CEO of the world’s most valuable private company? Just goes to show: one person really can make a difference. As I describe in my recent article published in Home Business Magazine, it all began with an Uber employee, Susan Fowler, going public about her harassment and sexual […]