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Team Workshops

Through interactive exercises and customized tools, Andi turns small groups into powerful teams of innovators.

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Anthropology in Action

With topics ranging from Blue Ocean Strategy® to customer experience, Andi's interactive speeches and workshops can be tailored to any audience.

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Observation into Innovation

Anthropologist turned business consultant, Andi offers companies a fresh lens and actionable tools for growth.

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Are You Ready to See
Your Business in a New Way?

Discover how corporate anthropology can kick-start your business growth in On The Brink, on sale now!

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On The Brink Podcast

A fresh lens to take your business, and you to new heights.
See, feel and think in new ways, and then take those
observations and turn them into great innovations!

Listen Now

How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

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Observation Into Innovation

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Recent Blog Posts + news

  • Applause for this week's "On the Brink" Podcast Winner: Lauren Mathys

    Congratulations Lauren Mathys!!  Lauren won this week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights." Founder of Bluecrest Consulting, Co-Founder of, and a Blue Ocean Strategy® Network member, Lauren specializes in approaches which break the traditional rules of strategy, innovation and leadership to boost performance in organizations. Her […]

  • Congratulations to last week's "On the Brink" Podcast Winner: Roy Ortman

    Way to go, Roy Ortman!!  Roy was the lucky winner of last week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights." A graduate of American University, Roy spent the majority of his career in the financial services industry, primarily in the investment business in New York City. He is a founding partner of The Hampton Group, a strategy consulting firm, and joined Accenture, a large […]

  • Celebrate this week's "On the Brink" Podcast Winner: Nick Mattone

    Congratulate Nick Mattone!!  Nick won this week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights." Both Andy and I worked with Nick while we were preparing for our executive coaching certification offered by Nick's father, John Mattone. Nick manages John's outstanding program, Intelligent Leadership Executive Coaching Process and Certification, which in 2015 was named one of the […]