Andi Simon Featured In

  • The 5 Things You Need To Know To Thrive And Succeed As A Woman Founder

    Did you know that today, women own 40% of businesses in the US, which amounts to 12 million businesses? One way of looking at this is to say, wow, 12 million is a lot of businesses. But I am tempted to look at it another way. Read Full Story

  • Relevant Talk with Athalia Monae and guest Andi Simon – The Simon Initiative for Women Entrepreneurs

    Andi Simon joins the Relevant Talk with Athalia Monae Podcast to discuss The Simon Initiative for Women Entrepreneurs Listen Now

  • 7 Ways to Create a Really Inclusive Workplace

    Many people, it seems, are all for gender equity, diversity, and an inclusive workplace. Yet, in most cases, it is just not happening. According to Andi Simon, PhD, author of Rethink: Smashing the Myths of Women in Business, “fatigue” is a good word to capture the challenges that people have when it is time for them to change. Read More

  • Women face a myriad of injustices; can a better world emerge?

    What does it say about our culture when moms and their children are facing unbearable pain and trauma during the pandemic? This crisis has simply amplified the way women in the U.S. are undervalued, or not valued at all. While it is widely known that America lags far behind all other industrialized countries in paid maternity leave, appropriate childcare and suitable work/life balance for mothers, Read More

  • 10 Signs You’re Highly Intelligent, According To Experts

    When you think of highly intelligent people, chances are, specific types come to mind. For instance, people who seem to know random facts about everything, or people who solve math equations in their head at lightning speed. But the truth is, you don’t really need to have a high IQ Read More

  • How Female Entrepreneurs Can Overcome Barriers And Find Success Post-Pandemic

    Winston Churchill once said: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” The optimist in me sees so many opportunities in the world for women entrepreneurs as we emerge from the pandemic. Before the COVID-19 crisis, women-owned 40% of the businesses in the U.S., Read More

  • How anthropology can drive insights from your customer data

    Digital marketing is great at analyzing what customers want and how they buy it. But for every data scientist who crunches the numbers, you might also need an anthropologist to sharpen your marketing insights Read more

  • How Do You Smash The Myths Of Women In Business? Change Workplace Culture.

    I was recently a guest speaker on the Entrepreneur MBA podcast with Stephen Halasnik, and what we talked about was really significant. Yes, we discussed my new book, Rethink: Smashing the Myths of Women in Business, but we also delved into how the old ways of viewing gender Read More

  • BHP84: Smashing the Myths of Women in Business with Andi Simon

    Be Heard Podcast

    Andrea J. Simon, Ph.D. (“Andi”) is an international leader in corporate anthropology, and award-winning author of On the Brink: A fresh lens to take your business to new heights, and Smashing the Myths of Women in Business. Her podcast, On the Brink with Andi Simon, is ranked among the top 200 business podcasts and rated among the top 20 for futurists. Her clients come from across the globe and span industries as she helps them come “off the brink,” and learn how to soar again.  Listen on Apple Podcasts >

  • How Women Can Rethink—and Smash the Myths Holding Them Back

    COVID-19 has played havoc with many people’s careers, but it may have been especially detrimental to women.

    Research shows that working mothers are dropping out of the workforce much faster than working fathers, at least in part because many schools switched to remote learning and at least one adult needed to be in the home with the children. One study by McKinsey & Company and Lean In also found that one-fourth of women they surveyed at 317 companies are considering downshifting their careers or leaving the workforce entirely. Read More

  • Change is inevitable. But how you react to it determines your success path in this life.

    In every new situation, we are faced with having to make a choice – do we adapt to the change or stay stuck in our ways?

    Check out this UNBELIEVABLE conversation with Andrea Simon who is a corporate anthropologist that has been helping corporations navigate change. Watch Now

  • How Female Entrepreneurs Can Break Down Barriers And Find Success Post-Pandemic

    COVID-19 has played havoc with many people’s careers, but it may have been especially detrimental to women.

    “Unfortunately, men communicate a myth about women that emphasizes their soft sides, not their decisiveness, strength, and ingenuity,” she says. “Women might lead differently than men, but they can achieve remarkable results,” says Andi Simon.

    The latest statistics on female CEOs at Fortune 500 companies spark hope and disheartenment all at the same time. Women now hold 37 of those jobs, which is a record. Read More

  • Rethink: Smashing The Myths of Women in Business

    On March 2, 2021, the Skandalaris Center partnered with University Advancement and Andi and Andrew Simon, founders of the Simon Initiative, to present a panel of groundbreaking WashU alumnae in celebration of Women’s History Month.

    The event began with Andrew Simon (AB ’64) as he introduced his wife, Andi, and outlined the pillars of the Simon Initiative… Read More

  • How Can Learning, During Covid, Drive Better Future For Employee Development?

    As an anthropologist working with organizations that need or want to change, I have been administering Leadership Academies for several years for clients of my company SAMC in the professional services and healthcare industries. These clients knew that they needed innovative training to develop their future leaders but were not sure how to do that effectively and efficiently.  Read More

  • 5 Tips for Creating a Really Inclusive Workplace

    People talk a lot these days about the importance of creating a workforce marked by gender equity, inclusion and diversity. Yet, despite all the talk, progress remains slow.

    One reason why actions don’t always match words may have been best described in a Harvard Business Review article. Elisabeth Kelan wrote about “gender fatigue,” a phenomenon that she defined this way: People acknowledge that gender inequality exists in general. But they also say it’s not happening in their workplace. Read More

  • Don’t Let Change Be a Stranger; How To Embrace It as Your New Best Friend

    Life for everyone is different today than it was a year ago before the pandemic, but for some individuals life today may even be different than it was a month ago, a week ago, or even 24 hours ago.

    And maybe, even probably, they don’t like the way change is disrupting their previously predictable personal world. Read More

  • Rethink: New book aims to smash the myths of women in business

    Throughout the ages, women pursuing success in traditionally male-dominated careers have found their paths impeded by myths. Myths like, ‘women are not good leaders’, ‘women cannot manage money’,  ‘women shouldn’t be lawyers’. The list goes on.

    Now, Andi Simon PhD, anthropologist, businesswoman and author, dismantles these beliefs in new book Rethink: Smashing the Myths of Women in Business. In the book… Read More

  • What Keeps Men From Picking Up Their Household Mess

    For many of the women I have been working with during the pandemic crisis, the biggest complaint has been: “Why doesn’t my husband help pick up the mess?” “Don’t men even see the toys all around them, the dishes in the sink, the clothes needing folding?” And when they finally lend a hand, it is hardly neat or “the way I would have done it.” Read More

  • How To Combat Loneliness, Especially Now

    During the COVID-19 crisis, all of our lives have been disrupted. We’re not connecting with family, friends and colleagues like we used to, and it’s easy to feel lonely. To help some of the people I was coaching, I wrote down eight ways to combat this feeling and tested them on our business clients, executives, and even some friends. What they found was they could, indeed, address their own sense of being alone and fill their days with well-being and even happiness.  Read More

  • Andi Simon Featured on FOX19

    Andi Simon discusses her new book “Rethink: Smashing the Myths of Women in Business” on FOX19. Watch Now

  • How Can One Great Success Amplify the Opportunities For Women?

    Couldn’t you hear the joy around the world when Kim Ng was hired by the Miami Marlins as the first-ever female General Manager of a Major League Baseball team? The emotions ran high among both women and men — from tears of joy to “why did it take so long to smash the glass ceiling and let a woman in?” Some were concerned about how she could hold the baton high as she steered the baseball team to expected championships. Read More

  • FRIEND IN NEED How to spot a loved one is lonely in 3 simple steps – and how to help

    How To Spot Loneliness

    Andi Simon, anthropologist and author said there are ways you can spot if your loved ones are struggling. If a friend or family member has become reserved or quiet then it’s important to monitor this. Andi told The Sun: “Watch for those changes in behaviour that always seemed to be part of that person’s personality in the past. Read More

  • Pandemics, Politics And The Impact Of Women In Leadership Roles

    Despite enormous strides in business, government and other areas, women don’t always get the respect men do for their leadership abilities, even when they can boast greater accomplishments.

    But the combination of a pandemic, a recession and an election that 2020 brought could be the impetus for changing the way people view women and their leadership styles, a development that many would argue is long overdue, says Andi Simon Read More

  • Real Girl Talk Podcast : A Time To Rethink with Dr. Andi Simon

    Dr. Andi Simon is a Corporate Anthropologist who helps executives see their companies with more observant eyes, achieve “aha!” moments, and discover new and profitable opportunities. By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth. Listen Here

  • Great Possibilities for Women Are Coming Out of the Crisis

    I have been reading so much about how this period of extreme remote work will destroy women’s careers and expand the gender gap. Yet, in our own research and work with our clients, we think that the opposite is happening. Women are rising to the occasion, showing their agility and creative problem-solving skills, and helping others survive, if not thrive during the crisis. Read More

  • How to Lead in Times of Crisis and Uncertainty

    Remember that this is not just you. All humans hate to change. What does a great leader do? Time for some new tools. We often say “You cannot be today what you always were yesterday.” The future just won’t let you.

    What’s the problem? Leaders learn quickly that people prefer to live our lives in a habit-driven way. What we did yesterday is far more comfortable then trying to do something different tomorrow. Read More

  • Rethink: Smashing the Myths of Women in Business

    Andi Simon, Ph.D. and author of the upcoming book Rethink: Smashing the Myths of Women in Business, is a corporate anthropologist . She’s sharing details on how women are growing in their roles as they adapt to new environments. Read More

  • Rompiendo mitos que dieron origen al techo de cristal

    Más de tres décadas después, ese titular aún tiene relevancia. Si bien las mujeres han dado grandes pasos, todavía representan un pequeño porcentaje de la alta gerencia de las corporaciones más grandes de Estados Unidos.

    Pero aunque quedan obstáculos, también hay evidencia de que la marea puede cambiar. Read More

  • Smashing Myths That Gave Birth To The Glass Ceiling

    In 1986, a Wall Street Journal headline promised to explore a then puzzling problem: “The Glass Ceiling: Why Women Can’t Seem to Break The Invisible Barrier That Blocks Them From the Top Jobs.”

    More than three decades later, that headline still holds relevance. While women have made great strides, they still make up a small percentage of the top management at America’s largest corporations. Read More

  • 3 Powerful Ways Women Can Help Other Women In The Post Pandemic World

    As COVID-19 forces changes to the economy and American lifestyles, businesses that hope to survive and thrive will need creative ways to deal with these new challenges.

    And that could mean path-breaking opportunities for women, who often bring a different approach to business leadership than their male counterparts, says Andi Simon Read More

  • Exciting New Opportunities for Women May Be Coming Out of Covid-19

    Too often, we see the negative instead of the positive possibilities that are coming out of a challenging period. A focus on the bad news is particularly the case as we anticipate the post-COVID-19 recovery for the economy and its impact on men and women.

    We read a lot about how work-life balance in the home has posed difficult challenges, at best, or has proven damaging to relationships that might have been fragile beforehand. Read More

  • 3 Powerful Ways Women Can Help Other Women In The Post Pandemic World

    As COVID-19 forces changes to the economy and American lifestyles, businesses that hope to survive and thrive will need creative ways to deal with these new challenges.

    And that could mean path-breaking opportunities for women, who often bring a different approach to business leadership than their male counterparts, says Andi Simon (, a corporate anthropologist, founder of Simon Associates Management Consultants, and author of the upcoming book Rethink: Smashing the Myths of Women in Business. Read More

  • How to Change Your Company’s Culture in 6 Steps

    A company’s culture plays a significant role in how successful that company will be over the long haul.

    But often as the world and circumstances change, that long-ingrained culture also needs to change – and that’s no easy task.Read Here

  • 6 Steps to Update Your Company Culture

    The culture of a real estate company has a direct correlation with its success. But for your business to survive long-term, the culture needs to change with the times, which isn’t always easy. Old habits can be hard to break.Read Here

  • How Is Corporate Anthropology Key To Solving Business Problems?

    Corporate anthropology is an extension of traditional anthropology that is used for non-traditional, modern settings. By looking at a company as a new an unfamiliar culture–all while using techniques that anthropologists use–it’s possible to arrive at fresh insights that can help companies sustain their growth and adapt to changing environments. Read Here

  • Press Release on Yahoo! Finance – Is Your Business On The Brink?

    Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and–most importantly–turn innovative solutions into executable change. Read Here

  • Andrea Simon: How anthropology will lead to more effective change management – Interview

    Joined on the show by Dr. Andrea Simon, a Corporate Anthropologist with Simon Associates Management, and the author of On The Brink: A Fresh Lens to Take Your Business to New Heights. Listen Here

  • What Type Of Corporate Culture Do Women Really Want?

    How do women specifically influence organizational cultures and thus, corporate performance? We were also curious to learn what type of culture men preferred — the same as women or different? Read Here

  • On the Brink: A Fresh Lens to Take Your Business to New Heights

    “Corporate anthropology may be an unfamiliar term to most readers, but it means exactly what it sounds like: an extension of traditional anthropology to modern business settings. Simon presents her discipline as a methodology for diagnosing and changing company cultures, developing great products and design, and creating strategies for branding, marketing, and sales.” Read Here

  • How Corporate Anthropology Can Help Women Drive Change

    As a corporate anthropologist, I am a bit of an “a-ha” moment junkie. My days are spent digging into business problems and hunting for previously unimagined opportunities. Read Here

  • Andi Simon Interviewed on KPRC 950 Houston & WOAI 1200 San Antonio

    Dr. Andi Simon, Simon Associates Management Consultants (SAMC), talks to us about the blue ocean theory and how to find the right strategy for your business. She also talks about her new book, “On the Brink.” Watch Here


    Interview on Texas Business Radio

    Andi talks with Matt Register and Jay W. Curry – hosts of “Texas Business Radio” – about how to improve your business by looking at the culture.