Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
Finally, "female CEO" is not an oxymoron. Yes, women entrepreneurs have come a long way over the past several decades, but it wasn't so long ago that they had little to no influence in the business sector. Scores of women have changed all that but one who stands out as one of the first is Brownie Wise, a single mom who helped build a plastic food-storage empire known as Tupperware. Talk about a Blue Ocean strategic thinker! […]
To err is human! As we have all experienced (sometimes painfully), mistakes are an essential part of life. They're how we learn and grow and accomplish things. Consider this: When toddlers are learning to walk, they stand, take a step and fall down. Then they get back up and try again, and again. Before long, they've mastered control of their bodies and they're off, rarely crawling again. This is also how we learn […]
I have had so many requests for help using the Organizational Culture Assessment Instrument, the OCAI, that it seemed timely to tell you more about this great method and tool for evaluating your culture today and what you would like it to become in the future (www.ocai-online.com). A business, by definition, needs to be in a constant state of motion. If you want to grow and succeed in the market, you need to always be moving […]
