Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
I recently had the pleasure of being interviewed by ConstructechTV host Peggy Smedley about blockchain and its implications for the construction industry. It was such an interesting conversation that I want to share it with you : Blockchain: much more than a trend As I tell Peggy, blockchain is not a passing fad. Its where the world is moving, whether it's building buildings or securing our food supply chain or paying our taxes. A […]
Finally, "female CEO" is not an oxymoron. Yes, women entrepreneurs have come a long way over the past several decades, but it wasn't so long ago that they had little to no influence in the business sector. Scores of women have changed all that but one who stands out as one of the first is Brownie Wise, a single mom who helped build a plastic food-storage empire known as Tupperware. Talk about a Blue Ocean strategic thinker! […]
To err is human! As we have all experienced (sometimes painfully), mistakes are an essential part of life. They're how we learn and grow and accomplish things. Consider this: When toddlers are learning to walk, they stand, take a step and fall down. Then they get back up and try again, and again. Before long, they've mastered control of their bodies and they're off, rarely crawling again. This is also how we learn […]
