Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked. Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.
"Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I've heard in over 20 years of working closely with CEOs."
"Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change."
"Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader."
I have had so many requests for help using the Organizational Culture Assessment Instrument, the OCAI, that it seemed timely to tell you more about this great method and tool for evaluating your culture today and what you would like it to become in the future (www.ocai-online.com). A business, by definition, needs to be in a constant state of motion. If you want to grow and succeed in the market, you need to always be moving […]
Have you heard of the “third billion?” Even if you haven't, you're definitely going to feel their impact. “Third billion” describes a billion women from emerging markets who are going to join the global economy as entrepreneurs, employers and employees over the next decade. From Turkey to India, women entrepreneurs are taking leading roles in this global shift, transforming their local economies and their […]
When was the last time you looked at your business with fresh eyes? Maybe it is ready for some significant changes? How would you know? How would you make them happen? As we often tell our clients "If you want to change, have a crisis or create one." If not, very little gets done. But the pressures to change are accelerating. People really hate to change. What to do? […]
