How can anthropology help my business grow?

Customers, employees, and partners cannot objectively tell you why they behave in certain ways, or even how you can solve their problems. But when you view your business with the eyes of an outsider, you can discover what their behaviors mean and find solutions otherwise overlooked.

Corporate anthropology is the practice of observing both the customer and the processes of a business critically in order to recognize unmet needs, tap into new markets, and achieve “aha!” moments that can lead to meaningful innovation and growth. In On The Brink, Andi Simon shares seven amazing stories of companies who have achieved meaningful breakthroughs and growth, and actionable techniques to apply corporate anthropology to your business.

Time to Smash those Myths Holding you Back

More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities.

In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. They are not just pushing past the glass ceiling. They are transforming our society.

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What They Say About Andi

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

“With a surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just stories of visionary female leaders, it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture.”

Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association

“We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. I recommend this book to any woman looking for role models or inspiration for success. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”

Shellye Archambeau, Board Director, Advisor and Author of Unapologetically Ambitious

What They Say About Andi

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

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    I am thrilled! Not only is my new book, "Rethink: Smashing The Myths of Women in Business," published and now out in the world, it's selling like gangbusters. In just one month, it's 9th on Amazon's list of Kindle e-books on women in business. But it's not just the sales that gets me excited, it's the fact that more and more women, and hopefully men, are reading about the 11 trailblazing women whose stories I share, including my own. My hope is […]

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    It's out! My new book, "Rethink: Smashing The Myths of Women in Business," is now published and available wherever books are sold. You can get your copy here. I am thrilled that it's now out in the world, telling the stories of 11 women, myself included, who refused to believe the myths that (male-dominated) society was telling them about their capabilities and what they could and couldn't do. Today, women all over the world are stepping out, […]