Meet Andi Simon, PhD

Corporate Anthropologist | Author | Speaker | Advisor

Helping leaders rethink what comes next—at work and beyond it

Andi Simon helps people and organizations navigate change when the old rules no longer apply. As a corporate anthropologist, she brings an outside-in lens that reveals hidden assumptions, unspoken norms, and overlooked opportunities—so leaders can make better decisions about what’s next.

Her work sits at the intersection of strategy, identity, and human behavior. Whether guiding executives through culture change, or helping individuals rethink retirement and major life transitions, Andi reframes change as a human experience—not a problem to fix, but a future to design.

Why Work With Andi

Most advisors focus on tactics.

Andi focuses on meaning, momentum, and mindset.

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Retirement is a leadership transition

Through her Rethink Retirement work, Andi helps leaders recognize that stepping away from a career isn’t just a financial or scheduling shift—it’s a profound change in identity, structure, and purpose. She equips people to design the next chapter intentionally, using the same clarity and discipline that made them successful in the first place.

An anthropologist’s lens changes the conversation

Andi doesn’t start with assumptions. She observes how people actually think, behave, and make sense of change. That perspective helps clients move beyond outdated retirement myths and create futures aligned with who they are becoming—not who they used to be.

Lived experience, not theory

Andi speaks from experience. She and her husband are actively navigating their own post-career transitions, giving her work credibility, warmth, and practical insight grounded in real life.

Clarity that leads to action

Clients leave with:

  • A clearer sense of identity beyond work
  • Language to talk about uncertainty and possibility
  • Frameworks for designing daily life after career
  • Momentum to move from success to significance

Working with Andi isn’t about retiring.

It’s about reimagining what still matters – and building toward it with intention.

A Few Things You Should Know

  • Founder, Simon Associates Management Consultants (est. 2002)
  • Certified Blue Ocean Strategist
  • Led 500+ strategy, culture change, and leadership workshops globally
  • Award-winning author of On the Brink and Rethink
  • Co-author of Women Mean Business (2023)
  • Host of the On the Brink with Andi Simon podcast

How Andi Works With Clients

  • Keynotes & Speaking – Leadership, change, and rethinking retirement
  • Workshops & Masterclasses – Rethink Retirement, leadership transitions, culture change
  • Advisory & Leadership Programs – For organizations and executives navigating what’s next
Contact Andi workshops

Change is inevitable. Meaning is optional. Andi helps you design both.

As Featured In

What They Say About Andi

“I am often asked, “Why aren’t you retired?” The answer is easy — Because I love what I’m doing. Rethink Retirement resonates deeply with me because it affirms a truth I’ve lived for decades: purpose is not tied to age—it’s tied to impact. Andi’s book extends that same philosophy to adults entering a new chapter of life, reminding us that our capacity to shape the world—to mentor, to contribute, to inspire—never expires. This is a powerful, hopeful guide for anyone who still feels called to make a difference.”

Ilene Rosenthal
CEO Footsteps2Brilliance

As a long-time fan of culture change expert Andi Simon’s wonderful work — including her engaging and thought-provoking books “On the Brink” and “Rethink” — I am always informed by her insights and inspired by her perspectives. And in her terrific new book, Rethink Retirement, Andi does it again. By blending years of research, a wealth of wisdom from her own firsthand experiences, and masterful storytelling, Andi shows how we can reframe and reimagine retirement through a fresh new lens — seeing it not as an end…but as an exciting next stage, and a hopeful new beginning filled with a sense of passion, purpose, and possibility.

Todd Cherches
CEO, executive coach, and author of VisuaLeadership

“Too many women discover too late that their workplace was their community—and retirement can leave them feeling unmoored. Andi Simon brings insight and compassion to this often-overlooked reality, helping women rebuild friendships, identity, and joy in their next chapter.”

Monica Smiley
Publisher & CEO, Enterprising Women Magazine

“Retirement is a leadership challenge we rarely talk about. Andi Simon brings needed wisdom, humanity, and practical guidance to help people navigate this next chapter with intention and confidence.”

Allen Hauge
Vistage Chair

“Retirement is an outdated word. What Andi Simon shows so beautifully is that our purpose doesn’t expire. We grow, reinvent, and keep creating impact. This book is a guide for anyone ready to design their next chapter with energy and intention.”

Maxine Clark
Founder of Build-A-Bear Workshop & Civic Leader