Who is Andi Simon?

Andi Simon is a Corporate Anthropologist who helps executives see their companies with more observant eyes, achieve “aha!” moments, and discover new and profitable opportunities. By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth.

  • Founder and CEO of Simon Associates Management Consultants
  • Author of On The Brink: A Fresh Lens to Take Business to New Heights
  • 20 years as senior executive in healthcare and financial institutions
  • Trained practitioner of Blue Ocean Strategy® and Innovation Games®
  • Sought-after professional speaker and workshop facilitator
  • PhD in Anthropology, tenured Professor in American Studies and Anthropology
  • Visiting Professor at Washington University in St. Louis

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What They Say About Andi

“Dr. Andi Simon’s groundbreaking book Rethink is a MUST read! By presenting eleven incredible women’s inspiring stories, the author smashes the myths of women in business. Every leader, regardless of industry, needs to read this book! If you’re a woman seeking a path in the business world, this is THE book to read, absorb and then put into practice. Insightfully written, boundary breaking, a sure best-seller!”

Elia Gourgouris PhD, Author of #1 Best-Selling book 7 Paths to Lasting Happiness

“With a surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just stories of visionary female leaders, it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture.”

Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association

“Andi Simon makes strategy compelling, intuitive, actionable, and fun! She is the best strategy speaker I’ve heard in over 20 years of working closely with CEOs.”

Allen Hauge, Group Chair, Vistage International

“Andi Simon is a modern social anthropologist turned business consultant who helps business leaders look at business situations differently through compelling real-world case studies, multi-media presentation, experiential learning, and engaging dialogue. Andi is definitely at the top of her game and a great resource for company interested in change.”

Severin Sorensen, Utah Chair, Vistage International

“We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. I recommend this book to any woman looking for role models or inspiration for success. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”

Shellye Archambeau, Board Director, Advisor and Author of Unapologetically Ambitious

“Andi Simon’s eye-opening approach to business reveals that any organization can constantly improve and grow. Through common sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader.”

Tom Struzzieri, Founder and CEO, HITS, Inc.

Could Corporate Anthropology Take Your Business to New Heights?