The Books

Choose the book you would like to explore:

Andrea J. Simon, PhD (“Andi”), is an international leader in the growing field of corporate anthropology, an award-winning author, and founder and CEO of Simon Associates Management Consultants (SAMC). Dr. Simon specializes in helping organizations, and the people in them, adapt to fast-changing times. Her proprietary Rethink Your Journey program is designed to help women assess and change their lives to better fulfill their purpose and their dreams.

Before opening her consulting business in 2002, Dr. Simon held executive management positions in financial services and healthcare organizations, each of which was going through rapid change. She was a consultant at Citibank during the period of deregulation, as well as executive vice president of First National Bank of Highland and senior vice president of Poughkeepsie Savings Bank, all of which had to adapt to a new business landscape.

Dr. Simon also was a tenured professor of anthropology and American studies at Ramapo College of New Jersey. In 2006, she was a visiting professor teaching entrepreneurship at Washington University in St. Louis. And in 2018, she and her husband and partner, Andrew Simon, launched the Simon Initiative in Entrepreneurship at the Skandalaris Center at Washington University in St. Louis.

Her book On the Brink: A Fresh Lens to Take Your Business to New Heights won an Axiom Bronze Best Book award in 2017. On the Brink delves into the application of corporate anthropology to business problems. Also a contributor to Huffington Post, Fierce Health, and Forbes, Dr. Simon has been on Good Morning America and ABC New York. She has been interviewed in the Washington Post and published in Business Week, American Banker, Daily News, INC Magazine, the Los Angeles Times, John Wiley Global Business, and Organizational Excellence, among others.

Andi and her husband have two wonderful daughters, three amazing grandchildren, and two marvelous sons-in-law. Together they enjoy the gifts and challenges of their extraordinary lives.

“Retirement is an outdated word. What Andi Simon shows so beautifully is that our purpose doesn’t expire. We grow, reinvent, and keep creating impact. This book is a guide for anyone ready to design their next chapter with energy and intention.”

Maxine Clark
Founder of Build-A-Bear Workshop & Civic Leader

As a long-time fan of culture change expert Andi Simon’s wonderful work — including her engaging and thought-provoking books “On the Brink” and “Rethink” — I am always informed by her insights and inspired by her perspectives. And in her terrific new book, Rethink Retirement, Andi does it again. By blending years of research, a wealth of wisdom from her own firsthand experiences, and masterful storytelling, Andi shows how we can reframe and reimagine retirement through a fresh new lens — seeing it not as an end…but as an exciting next stage, and a hopeful new beginning filled with a sense of passion, purpose, and possibility.

Todd Cherches
CEO, executive coach, and author of VisuaLeadership

“I am often asked, “Why aren’t you retired?” The answer is easy — Because I love what I’m doing. Rethink Retirement resonates deeply with me because it affirms a truth I’ve lived for decades: purpose is not tied to age—it’s tied to impact. Andi’s book extends that same philosophy to adults entering a new chapter of life, reminding us that our capacity to shape the world—to mentor, to contribute, to inspire—never expires. This is a powerful, hopeful guide for anyone who still feels called to make a difference.”

Ilene Rosenthal
CEO Footsteps2Brilliance

“Too many women discover too late that their workplace was their community—and retirement can leave them feeling unmoored. Andi Simon brings insight and compassion to this often-overlooked reality, helping women rebuild friendships, identity, and joy in their next chapter.”

Monica Smiley
Publisher & CEO, Enterprising Women Magazine

“Retirement is a leadership challenge we rarely talk about. Andi Simon brings needed wisdom, humanity, and practical guidance to help people navigate this next chapter with intention and confidence.”

Allen Hauge
Vistage Chair